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Original Equipment Manufacturers (OEMs) Automotive CRM SharedService Centres: Enabling Customer Dialogue.Under the guiding principle of profitable growth, the automotive industry has long identified Customer Relationship Management (CRM) as an indispensable practice. A goal of the automotive industry CRM system CRM to manage customer tracking, and promote exchangesIn short, in the current automotive manufacturing process of enterprise information, no matter from what angle, customer relationship management systems are automotive Customer relationship management (CRM) is an approach to manage a companys interaction with current and potential customers. It uses data analysis about customers history with a company to improve business relationships with customers Customer Relationship Management (CRM).The automotive industry has taken great strides in focusing on the customer relationship just as much as perfecting the latest product. 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